CAlifornia high-speed rail
The California High-Speed Rail Authority has initiated the nation’s first high-speed rail system to connect the state’s population centers and boost economic development. By 2029, the high-speed rail system will run from San Francisco to the Los Angeles basin in under three hours at speeds capable of more than 200 miles per hour. The system will eventually extend to Sacramento and San Diego, totaling 800 miles with up to 24 stations. In addition, the Authority is working with regional partners to implement a state-wide rail modernization plan that will invest billions of dollars in local and regional rail lines to meet the state’s 21st century transportation needs.
AA plays an integral role in this extensive outreach effort, working directly with the Southern California Regional Director and the environmental and engineering teams on the strategic direction and communications plan for Southern California. AA leads the execution of outreach to stakeholders at all levels, ranging from elected officials to individual citizens and including a strong environmental justice outreach component. AA has planned and hosted hundreds of public meetings, small community focus groups, mobile outreach events and direct outreach to stakeholders, all while building strong relationships and fostering trust in the Authority. On this project, AA pioneered the use of dynamic content on large flat-screens in lieu of static display boards and made bilingual webcasts a standard element of the outreach program for each round of public meetings.