The Arellano Exchange

Arellano Associates has been at the forefront of community relations and strategic communications in Southern California for more than 30 years. During those decades, technology advanced at a breathtaking pace: personal computers, dial-up, CDs, the internet, smartphones... each radically reshaping how we communicate.    But what hasn’t changed over the years is  why   we communicate.  At Arellano, we believe in the why; the tools may change, but the mission does not.  Our mis

Arellano Associates is proud to celebrate Genoveva L. Arellano, our President & CEO, on her prestigious Rosa Parks Diversity Leadership Award at the WTS International Conference. This award is a testament to her unwavering commitment to equity, inclusion, and representation as a leader in the transportation industry.   Genoveva’s passion for uplifting communities is deeply rooted in her own life story. Raised in Baldwin Park, CA, she was the second youngest of nine children.