ReCover CA
California's Housing and Community Development Department launched ReCoverCA, a grant program aiding homeowners affected by the 2017, 2018, and 2020 disasters. Homeowners can receive federal grants up to $500,000 to address unmet housing needs due to these disasters. Arellano Associates played a crucial role in this project by leading public outreach and engagement efforts to enhance program awareness and encourage survey participation for the wildfires of 2017, 2018, and 2020.
Hosted eight pop-up events across California, with ongoing expansion plans.
Leveraged billboards, radio, newspapers, and social media for wider outreach.
Targeted calls in 18 counties to key community institutions and businesses.
Partnered with local organizations for effective community communication and support.